What has AOL been doing and how do they plan to succeed?
AOL CEO, Tim Armstrong, has big hopes for the internet service AOL. HE wanted to become the third largest internet service provider in the world. His business currently stands at fifth behind Facebook, Google, Yahoo, and Microsoft. His plans to expand and advertise make me look at him as a leader more than a manager.
Tim Armstrong has been pushing for his employees to step up their efforts since last year when he made up a slogan "Beat the Internet." Knowing that the internet is a huge, ginormous service/idea, he was implying to his employees to think big. He wanted new and fresh ideas.
I like Tim's mind set because he says in an interview that he knows it doesn't sound very ambitious to be the third largerest in the internet industry, but when you look up what you going against, it is pretty damn impressive. He has ideas to merge with yahoo in order to compete with the top two, Facebook and Google, but more short term goals and being thought of every day. For instance, he wants to expand AOL to 12 different countries before the year is over and continue to advertise for more oppurtunities.
Why is Tim a good fit for AOL?
Leadership involves influencing people and i think Tim Armstrong as the influential trait and a motivational attitude which helps him be a more effective leader. The way he was to be one of the world lager internet service is larger than anything I can think of. When trying to compete with companies such as Facebook and Google, the man in charge has to be ready for a battle and know how to lead a group of employees to think out of the box and always stay fresh. Tim is the founder of the United Football League and is a former president of Google's America operations.
http://www.forbes.com/sites/jeffbercovici/2011/09/20/aol-ceo-tim-armstrong-our-goal-is-to-be-no-3/
-Matt Kester
No comments:
Post a Comment